About Us

Our Story

Founded in 2020, Nelle’s was born from a lifelong pull between two places I call home — the palms of California and the pines of Colorado. I was born in California, raised in Colorado, and have bounced back and forth between the two for most of my life. That constant movement shaped the way I see adventure, style, and the outdoors.

The brand is named after my dog, Nelle, a true palm-and-pine girl herself. She’s explored everything from California beaches to Colorado trails, and she embodies the same spirit the brand was built on: roaming, exploring, and finding joy wherever the day goes.

What started as a small side project has now grown into a line of everyday staples inspired by snow, surf, mountains, and coast — goods designed for life between the palms and the pines.

Our Mission

To create timeless, well-made goods that feel good, fit right, and look even better — no matter where your day takes you.

We design with purpose, keep things simple, and make pieces you’ll reach for every single day.

Palm & Pine 🌴🌲

You’ll see these two icons throughout our brand — they represent our roots in both worlds.

Palm for the coast. Pine for the mountains.
A reminder that adventure isn’t a place. It’s a mindset.

What Makes Nelle’s Different

• Small-batch goods designed in Colorado & California

• Original artwork and clean, timeless graphics

• Premium fabrics built for comfort and longevity

• Water-based prints that age beautifully

• A brand inspired by real adventures, not trends

A Note from the Founder

Hey — I’m Danny.
I started Nelle’s because I could never find apparel that matched the lifestyle I loved: snow days, surf trips, road miles, and good times with good people. I wanted pieces that were simple, durable, and felt like “me.”

Every order supports a small, one-person operation — and it truly means the world. Thanks for being part of the crew. 

If you need us, we'll be Out There, Somewhere.